Micromax Yu Yureka hashtag #YuPlayGod turned to #YuPlayFraud

Micromax’s Yu Yureka, India’s first Cyanogen powered smartphone went on flash sale on Tuesday via Amazon India and 10,000 units sold out in mere 3 seconds. According to the information provided by Micromax India, over 3 lakh registrations were done for 1^st flash sale of  Yureka whereas only 10,000 units were up for sale.

Looking at Flipkart’s failure in managing huge traffic in initial flash sales of Xiaomi handsets, it looks like Amazon did not learn anything from Flipkart. As soon as the Yu flash sale (referred as Lightening Deal on Amazon) ended on Amazon-India, consumers  started posting their unsatisfactory experience on social platforms.

A lot of desperate buyers have reported that the sale begun before the actual scheduled time i.e 2pm. Many buyers, who managed to add YU Yureka in their cart were unable to checkout as the site crashed (HTTP Error 503). With over 300,000 registrations ended on 24^th December itself, it clearly gives an idea how unprepared Amazon-India was for their first flash sale. This might be a marketing strategy to counter Xiaomi’s flash sale on Flipkart by keeping the ratio of Registration counts and available handsets to 30:1.

The blogger named Abhay Rana has revealed something unique about the flash sale. He has posted that only 3,000 units were available and 2,657 units were sold out before the starting of flash sale itself. He has shared details on his blog about the Amazon’s Deals API utilized during Yureka flash sale.

Apart from these, the major flaw that we saw in the Yu’s flash sale was the pricing fiasco. Many buyers who still had Yureka in their cart found that the price has shot up from Rs. 8999 to Rs. 12499 on the checkout page.

Some buyers revealed at the time of checkout , Rs. 8,999 price was revealed to feature a Rs. 3,500 discount from the actual list price of Rs. 12,499. Moreover few users have complained that only Rs. 12,499 price tag was visible.

Source:Mysha Rysha posted on Yu facebook forum.

 

Moreover Amazon later confirmed that the extra 3000 Rs charged will be refundable in few days. Critics for the flash sale of Yureka took over the social media by storm turning thei official hashtag #YuPlayGod into #YuPlayFraud.

Although there were major issues in the maiden flash sale of YU Yureka, but some buyers did log out happily with a successful purchase of the handset. We hope Amazon rectifies these issues in the upcoming lightning deal, scheduled on 22^nd January, 2015.

 

 

 

Micromax Yu Yureka hashtag #YuPlayGod turned to #YuPlayFraud

Indian court lifts ban for the OnePlus One sale

Few days back we told you the flagship smartphone-OnePlus One from the Chinese manufacturer OnePlus being banned for further sales in India following its row with the India counterpart Micromax over a patent proprietary of Cyanogen Mod. Micromax has recently kicked off its new Yu smartphones the first of the series being the Micromax Yureka that comes with Cyanogen OS. All over China, the OnePlus One handsets run the Cyanogen OS and comes with the company’s logo to its back.

OnePlus founder Carl Pei in the court said that he didn’t found out anything about the exclusive deal between Cyanogen and Micromax before the OnePlus One getting launched in India. However, he noted that they would be working with a Android platform on OnePlus insteadof Cyanogen.

The court has requested for some written statements from Cyanogen and OnePlus which are to be received in two weeks and the next hearing is to be held on January 7^th. However, for now the ban on the handset is being lifted as it falls in a completely different segment of handsets than that of Micromax Yureka. The Micromax Yureka that has some very good specs on-board is priced at just $142 USD.

source: EconomicTimes

Indian court lifts ban for the OnePlus One sale

After Xiaomi, its OnePlus One getting a ban in India

Well, it is just a matter of 15 days after Chinese manufacturer OnePlus launched its much famous OnePlus One handset in India. However, the company has to receive it first setback as it has been banned for selling and further handsets due to the CyanogenMod row that it faces with its Indian counterpart Micromax.

Cyanogen is the exclusive partner of Micromax in Indian and following this there was a patent infringement as Micromax didn’t support the Cyanogen logo at the back of OnePlus and forwarded its disapproval to the Delhi High Court. After proper investigation of the patents, the court announced OnePlus a ban from selling its flagship handset any further.

Micromac claims that OnePlus “incurred major expenses for creation of a brand exclusivity for providing to Indian customers mobile phones with Cyanogen operating systems”, which will make it “suffer irreparable harm and loss if the defendants (OnePlus) are permitted to continue with their illegal acts”.

Few days back another Chinese manufacturer, Xiaomi which in absolutely no time gained tremendous popularity in India, has also been issued for suspending its sales following a patent infringement row with Ericsson relating to 3G, EDGE and AMR. You can get the complete details of this story here.

Well, Micromax has now officially unveiled its first handset of the Yu brand under which the company has vowed to sell CyanogenMod powered handsets and the Micromax Yureka is now official. The device comes with LTE connectivity and is powered with CyanogenMod 11 and offers some very good specs at a very reasonable price. Get the complete details of this new handset here.

source: LiveMint

After Xiaomi, its OnePlus One getting a ban in India

Micromax Yureka a 64-bit handset powered with CyanogenMod goes official for just $142

There have been quite a rumors about Indian handset manufacturer Micromax launching its new CyanogenMod powered smartphone. The smartphone maker has exclusive partnered with Cyanogen Inc to launch its own CyanogenMod powered device under the “Yu” brand. The good news is that the first official CyanogenMod powered handset is out there in the market and is named as the Micromax Yureka.

The smartphone comes with some really very good specs carrying out a very reasonable price tag of just $142 or Rs 8999. The Micromax Yureka sports a 5.5inch display with 720p resolution and comes with a Gorilla Glass 3 protection having Oleophobic coating. The good thing is that it is 4G/LTE enabled and even supports dual-SIM functionality. The device is powered with a powerful 64-bit chipset namely the octa-core Snapdragon 615 chipset clocked at 1.5GHz along with a Adreno 405 GPU.the device has a god 2GB of DDR3 RAM on-board. The internal storage of the device is 16GB along with a microSD card slot for expandable memory. To its back there is a powerful 13MP camera with Sony Exmor sensor while its front hosts a 5MP secondary camera. The device has a good battery backup of 2500mAh.

Being an Cyanogen exclusive handset the smartphone currently runs the Android 4.4.4 KitKat based on CyanogenMod 11. This facilitates the smartphone to be having a built-in theme support along with a Nextbit Baton complaint that allows users to sync and backup all your apps over different CyanogenMod powered devices even without loosing your settings and precious data. We are sure that with such powerful specs and appealing price tag the handset is surely going to offer a tough competition to its rivals. Check out all the images of the device.

source: Amazon India

Micromax Yureka a 64-bit handset powered with CyanogenMod goes official for just $142