Micromax Yu Yureka Plus launched in India, flash sales on July 24 on Amazon

Micromax sister concern Yu Televentures that manufactures mobiles under the Yu brand has launched its third smartphone, the Yu Yureka Plus in India.  Yureka Plus is the next gen premium version of Yu Yureka that was launched by the company in December last year. The new handset will be sold exclusively on Amazon and is open for registration. It will be sold via flash sale this Friday, July 24th at 12pm Indian time. Yu smartphones have a history of quick sell-out in flash sales in its home country India.

Let’s have a look at the specs of Yu Yureka Plus:

Display

The Yureka Plus sports a 5.5-inch 1920 x 1080 pixels Full HD resolution capacitive touch screen having a pixel density of 401ppi. It has a gorilla glass 3 protection.

Under the hood

Inside, it has a 64-bit octa-core Snapdragon 615 chipset clocked at 1.5GHz and an Adreno 405 GPU for graphics. There is a 2GB RAM and 16GB of internal memory with a microSD card support for additional expansion up to 32GB. The handset will be powered by a 2500mAh battery.

Camera

The new Yu Yureka Plus will be featuring a 13-megapixel primary camera with Sony IMX214 CMOS sensor, autofocus and LED flash. The front-facing camera will be a 5MP one

Operating System

The Yureka Plus will come with custom-built Cyanogen OS 12 (based on Android 5.0 Lollipop) out of the box.

Other features

Dual-SIM support; Cat. 4 4G LTE, 3G HSPA+, WiFi 802.11 b/g/n, Bluetooth 4.0, GPS and Micro-USB connectivity; Sensors including proximity sensor, ambient light sensor, accelerometer and gyroscope.

Color options include MoonDust Grey and Limited Edition Alabaster White. The new Yu Yureka Plus is priced at INR 9,999 ($157).

Micromax Yu Yureka Plus launched in India, flash sales on July 24 on Amazon

Micromax launches Yu brand with its first CyanogenMod smartphone to be released in India next month

Micromax, one of the top smartphone companies in India, plans to launch a range of new products under the brandname “Yu”. Micromax plans to sell the Yu products exclusively online, a strategy similar to that adopted by Xiaomi. These devices are expected to hit the market sometime in December this year.

Micromax has formed a new wholly-owned subsidiary Yu Televentures which will offer smartphones and other products under the Yu brand. The first device to be released by the company will be powered by an operating system from Cyanogen, a US-based company.  This would be an affordable phone that would be first launched in India and then later in other developed countries.

The Yu brand smartphones are targeted at the tech-savvy youth who can customize the phones according to their choice. Micromax founder Rahul Sharma said, ”We’re targeting all tech enthusiasts who will be able to bootstrap the device and play with it.” Bootstrapping or rooting a device makes its warranty void but the Micromax chief has said that the company will honor the warranty even if a device is rooted, which is great news for the tech enthusiasts.

Cyanogen’s operating system CyanogenMod is a modified version of Android OS and allows a wide variety of customization in the User Interface. That is why this OS has become very popular and more than 12 million devices all over the world run CyanogenaMod. The website for Yu will start soon and will reveal the all the features for possible customizations on the new smartphone by the users. Later on, the company will introduce other products including wearables such as smartbands and smart shirts.

Micromax is currently the second largest mobile phone vendor in India based on the shipment data for the Q3 of 2014. The company has a 14.5% share second only to Samsung which has a share of 15.1%. The share of Micromax in the smartphone segment is 20.4% against 25.1% share of Samsung. The Indian smartphone market is highly competitive and the company needs to be innovative in order to stay ahead in the race.

Source: The Economic Times

Micromax launches Yu brand with its first CyanogenMod smartphone to be released in India next month