Only 14% of teens name Facebook as the top social network

Facebook is currently the most popular social network the world over but if you ask the teens, they may say differently. A recent survey by Investment Bank Piper Jaffray finds that Facebook is losing its charm among the teens while Instagram and Snapchat are fast growing in popularity.

The survey titled “Taking Stock With Teens” in which 6,200 teens with average age of 16 were surveyed, has found that only 14% of the US teenagers regarded Facebook as the “most important social network.” This was 23% last year and 33% in 2013 indicating that Facebook is fast losing popularity among the US teenagers.

So which social network is regarded by the teens as the best? Well, the Facebook owned Instagram was chosen as the top social network by 32% of the teens while 24% chose Twitter. Facebook with 14% came at third place closely followed by Snapchat with 13%.

Piper Jaffray releases this survey twice a year and it is closely watched on Wall Street. Companies use the findings to get an idea about teens’ spending pattern and brand preferences while investors use them for making their stock buying decisions.

Survey results released by Pew Research Center tell a different story. Their survey found Facebook to still be the top choice of teenagers with 71% teens aged between 13 and 17 using it. 52% of them used Instagram and 41% used Snapchat.

Only 14% of teens name Facebook as the top social network

Sony’s leaked Emails reveal Snapchat turned down over $3 Billion Facebook offer

Apparently, Sony’s leaked emails have revealed the whole story behind Snapchat’s rejection of Facebook’s acquisition offer of $3 billion. Last month, hackers attacked Sony Pictures Entertainment’s email system and stole massive confidential data which has leaked out this story among others.

According to Business Insider, the leaked emails suggest that the Facebook offer to Snapchat was even more than $3 billion. The information has come from emails between Snapchat’s CEO Evan Spiegel and Sony Pictures CEO Michael Lynton who is also on the board of Snapchat, and other Snapchat board members.

Malcom Gladwell sent an email to Michael Lynton asking if the company “was crazy to turn down $3 billion,” to which Lynton replied,” if you knew the real number you would book us all a suite at Bellvue.”

The leaks have also revealed an email written by another Snapchat board member Mitch Lasky saying that Snapchat CEO Spiegel would have gotten $1 billion if the Facebook-Snapchat deal had gone through.

According to the report, the email says, “Evan proposed a new deal today to Tencent and DST that includes $40MM in secondary for him and Bobby. Never told me … in fact told me the exact opposite. When I confronted him about it, he said, “well I just turned down a billion from Zuck.”

As per another email by sent by Lasky, Facebook CEO Mark Zukerberg blamed Snapchat for leaking the news about their deal to the press. It is said that Zukerberg was disappointed that the deal didn’t go through and accused Snapchat for leaking about the deal purposely to boost its fundraising efforts.

Sony’s leaked Emails reveal Snapchat turned down over $3 Billion Facebook offer