Social networking sites like Facebook or Twitter is a fast growing industry these few years. A lot of people in a wide range of age are using it. One of the things that you can do in these social media is to share news. Therefore, some users under a certain age who are using these social apps can be exposed to the internet’s panoply of jerks, racists, creeps, criminals and bullies.
To prevent this news to be shared to the unintended readers, companies like Facebook and Twitter rely on an army of workers to remove the postings which is considered offensive. Hemanshu Nigam, the former chief security officer of MySpace who runs online safety consultancy SSP Blue, has estimated that the number of employees who remove these postings from social media sites, mobile apps and cloud storage services to be over 100,000 people. This is about twice the Google employee and 14 times of Facebook employees.
These works are mainly done in the Philippines. It is because Philippine is a former US colony and they have maintained close cultural ties to the United States therefore; Filipinos can help to determine what American find offensive. On top of that the wages of moderators in the Philippines are a fraction of American wages.
There are two types of moderation processes. One is what it called “active moderation” which is a labor intensive process in which every single post is screened real time whereas the second type is “reactive moderation” which is the content can only be removed after it has been flagged objectionable by users.
The Massive Labor Force Behind Content Moderation Social Media
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